Style
Ariat International, the leading manufacturer of performance equestrian footwear, apparel and belts, is pleased to announce a partnership with Lorenzo Cycles in which Lorenzo Lamas, former star of TV’s “Falcon Crest” and the hit series “Renegade” (broadcast in more than 100 countries and 12 languages), will hand-pick an array of Ariat® Motor and Work products to be offered to his fans and consumers via LorenzoCycles.com.
The Ariat Motor line is a waterproof motorcycle boot collection featuring a unique patent-pending design incorporating peg rests into the outsole for reduced leg fatigue.
"We are thrilled to partner with Ariat because it is an exciting way to introduce a respected brand in the equestrian market to our consumers in the international motorcycle community,” said Lorenzo Lamas, actor and founder of Lorenzo Cycles. “We selected Ariat not only for the company’s premium design, materials and performance, but also for their accessible price points and the opportunity to develop and introduce new products to the Motor market together in the future.”
Lorenzo Cycles introduces a limited number of each custom bike model to the market, each built by acclaimed craftsman Eddie Trotta.
“Working together, Ariat and Lorenzo Cycles is a powerful partnership,” said Soyala Breen, Ariat’s product manager for the Motor category. “It is a terrific opportunity for both companies to bring riders the best footwear in the marketplace.”
About Lorenzo Cycles
Lorenzo Cycles’ goal is to develop premium, world-class motorcycles and products that promote an individual's freedom of expression and style. By teaming the iconic personalities of Lorenzo Lamas and Eddie Trotta, the company brings new excitement to the international motorcycle community and to generate new interest in causes and foundations that benefit children and our armed forces.
About Ariat International, Inc.
Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.
Top of Page
|
