What’s the Evolution sole, and why is it so great? It’s our exclusive specially-formulated rubber outsole that has a smooth leather-like finish – looks and feels like leather, but has the durability and flexibility of rubber. Also, we’ve added a Duratread heel tap for extra durability and slip-resistance in and out of the area.

The Evolution sole has been out since last year, but we’ve added some color on the bottom to make it pop, plus a tribal design to really spruce up these new styles for fall 2010:

Rawhide (men’s/women’s)

· Full-grain leather foot and shaft

· Six-row stitch pattern

· Leather lining

· Colored, distressed outsole design

· Ariat Evolution outsole

· MSRP $169.95 men’s/$159.95 women’s

· 10006864: Earth/Seashell (M’s)

· 10006885: Earth/Cream (W’s)



Sweetwater (men’s)

· Full-grain leather foot and shaft

· Six-row stitch pattern

· Leather lining

· Colored, distressed outsole design

· Ariat Evolution outsole

· MSRP $179.95

· 10006849: Broncy Brown/Pumpkin

· 10006848: Earth/Fig



Ransom (women’s)

· Full-grain leather foot and shaft

· Six-row stitch pattern

· Leather lining

· Colored, distressed outsole design

· Ariat Evolution outsole

· MSRP $169.95

· 10006890: Rustic Brown

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