New for fall, Ariat International, the leading manufacturer of performance equestrian footwear, apparel and belts, is launching the Coronado Collection of lifestyle footwear for both men and women.

This series of footwear evokes a classic Americana feel and brings the equestrian spirit to sophisticated consumers who appreciate timeless design in their everyday footwear. The Coronado Collection combines understated styling with fine craftsmanship and beautiful, vintage-inspired leathers for footwear that complements any wardrobe.

“The allure of the Coronado Collection is in the details,” said Shane Johnston, Ariat’s director of product for the Western footwear category. “From the signature crimson leather lining, equestrian-inspired detailing and vintage-style hardware to the full-grain leathers and hand-nailed soles and heels, these boots are built for style.”

But Ariat, as an innovator, knows that looks aren’t everything. The same industry-leading performance and comfort features in the company’s products for professional athletes are also available throughout the Coronado line. This includes Ariat’s patented footwear technology that provides unparalleled cushioning and stability.

“We offer the ideal mix of authentic craftsmanship and cutting-edge technology for the best in comfort, support and stability in lifestyle footwear,” said Johnston. “But fashion is also a priority, which is why we are excited to embrace this category and fill a need for consumers in search of both fashion and function.”


About Ariat International, Inc.

Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.

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