Great American Country’s exclusive live coverage of the Wrangler National Finals Rodeo in Las Vegas (Dec. 1-10) delivered a network record 9.8 million viewers across all telecasts (4.1 million adults 25-54)1 – a level GAC President Ed Hardy called “historic.”
The GAC coverage connected the interest country music enthusiasts have for rodeo with the artists they love, including fan favorites Trace Adkins, Garth Brooks, Reba McEntire and Chris Young in the network’s coverage of the event. Additionally, artist Craig Morgan acted as a roving reporter for seven “inside the WNFR” episodes produced by GAC to take viewers behind the scenes of the big event.
“The connection between country music fans and the rodeo lifestyle has never been stronger,” Hardy said. “Our bringing live coverage of the entire Wrangler NFR has brought hundreds of thousands of new fans to experience both WNFR and GAC.”
This year marks GAC’s first as the home of the WNFR, sanctioned by the Professional Rodeo Cowboys Association. GAC also carries the PRCA’s Xtreme Bulls Tour, as well as its championship rodeos. The Wrangler National Finals Rodeo draws nearly 200,000 fans to the Thomas & Mack Arena each year. The event is sold out years in advance.
“This is, as they say, a ‘good ride,’” Hardy said. “There is no better fit than GAC viewers, country music fans, and fans of professional rodeo. We can’t wait ‘til next year.”
“The PRCA is overwhelmingly pleased with the move to GAC,” said PRCA Commissioner Karl Stressman. “We strongly believe that GAC''s commitment to the PRCA, including consistent time slots, LIVE coverage of all 10 rounds of the Wrangler NFR and year-round promotion will not only help us better serve our current fan base, but will also provide our great sport with the depth and quality of coverage that will help us develop new fans. The success of this year’s WNFR only proves our shared synergies and we are looking forward to a continued partnership with GAC.”
1.Source: Nielsen via NPower, 12/1-12/11/11, 30 Telecasts, Program Reach with 1 minute qualifier, Viewers = P2+, Total US Cvg Area, Live+7. Subject to qualifications which will be supplied upon request.
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