equitec continues its growth - with financial expansion to support
Strengthen organisation and new settings will guarantee large improvements and extended portfolio equitec, a Danish born brand and one of the fastest growing horse equipment companies has partnered with the investment companies PO-MA invest ApS, Danske OTC A/S and Danske OTC invest A/S in a management buyout of the equitec brand and activities and a first round equity founding. The transaction is now finalised. equitec will continue its operations under a new company registration. The team behind the firm will be the same but strengthen to support future growth and to provide better
services to their business partners and equestrians.
“Together with our new partners, the improved setting brings us the strength to continue the development of high-quality products for existing and new equestrian sports and to support our infrastructure to become even more responsive to our customers and their needs.” says Mads Jørgensen,
Managing Director at equitec. equitec produces exclusive product lines of bridles, browbands in cooperation with Swarovski, girths and saddles for horses, all designed by professionals either with a proven equestrian background or with veterinarian insight to provide anatomic and functional products to customers and their horses.
The new registered company equitec Retail A/S will continue its operations for all new and existing customers as known today but with improved services and will extend their portfolio to also serve other equestrian sports with their professional and horse-friendly products.
“We are fortunate that our product lines for saddles, bridles and accessories has been received very well by the equestrians – to be fair, it has occasionally led to long lead times on some orders – now with a continued focus on Icelandic horses and going into Show Jumping, Dressage and clothing lines, the timing is right to secure our growth” continues Mads Jørgensen.
equitec is looking forward to be in constant dialogue with equestrians, dealers, suppliers and other business partners.
equitec was founded in 2014 in Denmark by a group of experienced horse and business people. The philosophy is to develop new products that put horse welfare highest. That is leading the company e.g. to design the anatomic bridle series that are currently one of the most used and sold bridle series in the Icelandic horse world. equitec is one of the first equestrian companies to become branding partner with Swarovski, a partnership that have created most of equitec’s 150 different browbands for horses. equitec distributes their product lines via a network of dealers in Europe and North America and serves equestrians at the same time directly through a webshop. In October 2015 equitec secured though a management buyout with the capital companies PO-MA Invest ApS, Danske OTC A/S and Danske OTC Invest A/S in Denmark the financing to move into equipment for Show Jumpers and Dressage together with a casual line of riding clothes. More information on www.equitec.dk or Facebook.
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