Style
Ariat Introduces New DualPro Outsole
Ground-Breaking Leather/TPU Fusion Sole Gives Athletes Best of Both Worlds
Ariat International, Inc., the leading manufacturer of performance equestrian footwear and apparel, announced today the new DualPro outsole, the first leather sole with TPU direct-injected wear zones.
“Once again, Ariat has revolutionized performance footwear for riders,” said Shane Johnston, Ariat’s Western product manager. “For those who love the traditional look and feel of leather, our DualPro outsole will offer them an option with a longer lifespan due to the strategically-placed wear-resisting pods.”
Features and benefits of Ariat’s new DualPro outsole include:
· Classic look of leather with superior wear-resistance, comfort and flexibility
· 11-iron veg tan leather for a traditional profile
· Direct-injected TPU forefoot pods in key wear zones for durability
· Duratread™ heel tap for slip resistance and durability
Among DualPro’s early fans is NRHA 5-Time Futurity Champion and 2010 WEG U.S. Reining Team member Shawn Flarida.
“I love the look and feel of Ariat’s new DualPro sole,” said Flarida. “These boots not only look great in the arena, but they also offer me comfort, traction and durability so I can focus 100 percent on my riding.”
“As an innovator in our category, we invest heavily in research and development to continue our mission of delivering the highest-quality products for equestrian athletes,” said Johnston. “As a result, we’re able to offer riders what they want in terms of products that look great and help them perform at their best.”
About Ariat International, Inc.
Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.
Aug 30, 2010, 15:42
Style
Spice up fall wardrobes with Ariat Showbaby Fiesta Kids
What’s suede and leather and fun all over? The new Ariat Showbaby Fiesta Kids!
A takedown of our successful Showbaby Fiesta for women, the kids’ version comes in four great colorways and features two different toe profiles, the original Fatbaby and the popular Wide Square toe. Here’s more about the boot:
Showbaby Fiesta Kids – available Sept 2010
· Performance riding boot
· Full grain leather upper
· Ariat-exclusive ProCrepe Light outsole with Duratread heel
· 30% thinner outsole than Ariat traditional crepe outsole
· 8” height
· Fatbaby and Wide Square toes
· 4LR technology
· Wiggle Room with removable Booster Bed footbed for an addition half size fo wear for growing feet
· Colors:
o 10006865 Distressed Brown Anteater Print/Blush
o 10006867 Chestnut Anteater Print/Blue
o 10006868 Red Anteater Print/Black
o 10006869 Pecan Anteater Print/Teal
· MSRP $84.95
Aug 30, 2010, 15:22
Style
Make a Splash with Ariat's Washable Paddocks/Half Chaps
There’s no getting away from dirt and grime at the barn, but Ariat’s new Heritage Breeze paddocks and half chaps make keeping your gear clean a little bit easier. Made of super-supple leather, they feel great on, too.
Also – because we can’t forget the kiddos – we’ve got a new Heritage Sport Paddock (zip and lace styles) out. It’s a leather-Cordura combo at a great price point, plus it’s got Ariat’s signature “Wiggle Room” removable Booster Bed footbed to allow for an extra half size of wear.
W’s Heritage Breeze Zip Paddock
· Washable, extra-soft full-grain leather upper
· Moisture-wicking and breathable lining
· Padded collar at topline
· Elastic twin gore
· Antiqued brass zip system
· Punched toe cap
· Stabilizing lateral motion control device
· Duratread outsole with self-cleaning tread
· 10005932 Black
· 10005935 Chocolate
· MSRP $119.95
W’s Breeze Chap
· Washable, extra-soft full-grain leather
· Moisture-wicking lining
· Elastic gore, back side panel
· Contoured skirt over instep
· 10005943 Black
· 10005948 Chocolate
· MSRP $99.95
Kids’ Heritage Sport Paddock Zip & Lace styles
· Waterproof full-grain leather and Cordura upper
· Moisture-wicking and breathable lining
· Padded collar at topline
· Elastic twin gore
· Duratread outsole with self-cleaning tread
· 10006312 Dark Brown (zip)
· 10006311 Dark Brown (lace)
· MSRP $69.95
Aug 24, 2010, 11:33
Style
Ariat's Mysterious Mesteno Arrives for Fall
We’ve got an exciting new style for fall – the Mesteno – which features a triple-row welt, embroidered stitch pattern and colored sole. With heavy texturing and prints, this performance boot adds a new and interesting flavor to fall fashion.
Ariat Mesteno
· Full-grain leather foot and shaft
· Resolable, Goodyear welt
· Triple-stitch welt
· Embroidered stitch pattern with variegated thread
· Color-stained hand-nailed veg-tan leather outsole
· Men’s 10006841 Adobe Clay/Neon Lime
· Women’s 10006845 Purple Metallic Gator/Silver Streak
· MSRP $229.95 (for both w’s and m’s)
Aug 24, 2010, 11:05
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Ariat Announces “Why I Ride Promotion” Contest Winners
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| GRAND PRIZE WINNER: Celebrating Life |
Ariat International, Inc., the leading manufacturer of performance equestrian footwear and apparel, is proud to announce the following winners of its recent “Why I Ride Promotion” contest:
* GRAND PRIZE: Alison Bailey for “Celebrating Life”
* SECOND PRIZE: Terri Brown for “Bobbie 10”
* THIRD PRIZE: Jennifer Bigger for “Touching the Moon”
The grand prize winner will receive a trip for two to this fall’s 2010 Alltech FEI World Equestrian Games in Lexington, Kentucky. This includes airfare for the winner and a guest, three days and two nights hotel stay, event tickets of their choice, $500 cash and $1,000 in Ariat product. Second prize gets $1,000 in Ariat product, and third prize will receive $500 in Ariat product.
Aug 19, 2010, 13:41
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Bennett Fine Jewelry: JOAN OF ARC, PATRON SAINT OF HORSEWOMEN AND THEIR HORSES
Join the excitement over the elegant and inspiring new collection at Bennett Fine Jewelry... See it first at the
2010 World Equestrian Games at the Kentucky Horse Park in the Trade Show Pavilion September 25 - October 10, 2010
Lesley Rand Bennett, renowned designer of fine Equestrian and Traditional jewelry announces
the release of her new collection honoring Joan of Arc, patron saint of horsewomen and their horses.
In this era what more suitable figure to embody the beauty and elegance of womankind and the equine bond
than the Patron Saint of Horsewomen and their Horses, Joan of Arc.
Aug 19, 2010, 12:04
Style
Go wild for the Ariat Wildstock
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| Ariat Fatbaby Cowgirl |
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| Wildstock |
We’ve got a beauty of a boot I wanted to tell you about for fall/holiday. We introduced our popular wide square toe Wildstock last year, which received rave reviews from consumers, so the product team added a festive color way for the coming season – available Nov/Dec. Check it out!
And just so we don’t leave the ladies out – we’ve got a fun addition to the Fatbaby category for fall as well – the Fatbaby Cowgirl featuring Mossy Oak!
Aug 11, 2010, 13:42
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Join Ariat's Evolution Revolution
What’s the Evolution sole, and why is it so great? It’s our exclusive specially-formulated rubber outsole that has a smooth leather-like finish – looks and feels like leather, but has the durability and flexibility of rubber. Also, we’ve added a Duratread heel tap for extra durability and slip-resistance in and out of the area.
The Evolution sole has been out since last year, but we’ve added some color on the bottom to make it pop, plus a tribal design to really spruce up these new styles for fall 2010:
Aug 11, 2010, 13:38
Style
Introducing New Ariat English Belts
The Ariat belt team has been hard at work on our new line, which is hitting stores very soon. Designer looks, and the price point is a steal! We’ve got two styles, both of which are rich and elegant – perfect stocking stuffer?
Mirabella
· Wide burnt center line
· 1.5” width
· Sizes 28-28 (even)
· 10007055 Burgandy
· 10007056 Black
· MSRP $39.95
Grand Prix
· English beveled edge
· 1.25” width
· Sizes 28-38 (even)
· 10007051 Black
· 10007052 English tan
· 10007053 Burgandy
· 10007054 Chocolate
· MSRP $34.95
Aug 11, 2010, 13:06
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Avocado Dreamin’ LLC. Horseman’s Therapy Products
Horseman’s Hand Therapy
Made with Avocado Oil, Sunflower Oil, Shea Butter, & Aloe.
Deeply moisturizing, with the ability to penetrate to the lower dermis & heal & soften skin from the lower dermis out.
No petroleum products, no parabens.
No greasy hands. No grease-marked tack.
No artificial color or fragrance. Essential oils of cinnamon & clove have beneficial effects on joints, great for hardworking hands!
Available in 2oz Saddle Pack Tube, 4oz Tack Trunk Bottle, 8oz Tack Room Bottle
Jul 19, 2010, 09:37
Style
Ariat WorkHog Wide Square Toe Boots
· Two colorways: 10005887 Rugged Bark, 10005888 Dark Earth/Brick
· Premium full-grain leather upper
· Goodyear welt
· Mesh lined
· Six-row shaft stitch
· Stability chassis promotes proper gait cycle
· EVA midsole
· Self-cleaning, non-tracking outsole tread design
· 90 degree heel
· Duratread outsole
· U-Turn Entry System (flexible panel in the back of the shaft allows foot to get by, so all shapes and sizes can now wear pull-ons! *Ariat is the first company to do this, and it’s a really neat design story…we’re hoping that it will allow more people to wear pull-ons)
· MSRP $159.95
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| Rugged Bark |
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| Dark Earth/Brick |
Jul 16, 2010, 15:47
Style
Ariat's newest 'babies on the block!
Meet the Rodeobaby Bramble and the Showbaby Wings, Ariat’s newest additions to the popular Fatbaby family for spring 2010! Similar profiles, but very different detailing, color schemes, toe shapes and outsoles. So, something for everyone!
Rodeobaby Bramble
· Performance riding boot
· Full-grain leather foot with suede shaft
· Deco stitching on vamp
· Studded bug and wrinkle
· Ariat Evolution outsole
· Performance 1.5” back-cut heel design with Duratread heel tap
· MSRP $129.95
· Colors:
o 10005898 – Rust/Gray Violet
o 10005899 – Brown/Electric Pink
Showbaby Wings
· Performance riding boot
· Full-grain leather foot
· Wing cut-out detail and stitching on shaft
· Ariat-exclusive ProCrepe Light outsole (30% thinner than Ariat traditional crepep outsole) with Duratread heel
· MSRP $129.95
· Colors:
o 10005901 – Black
o 10005902 – Sable/Tan
*
Jul 2, 2010, 13:38
Style
Ariat “Lends A Hand” to Al Roker and the Today Show!
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| photo courtesy of Murdoch’s |
Ariat International, Inc., the leading manufacturer of performance equestrian footwear and apparel, is proud to announce their donation of footwear and apparel to the Eagle Mount Therapeutic Riding Center based in Bozeman, Montana.
The donation was made through “Lend a Hand,” a program with Al Roker NBC’s Today Show, whose mission is to help small charities across the country that work towards improving conditions in their communities. Today, Eagle Mount was the second charity unveiled in the weeklong cross-county charitable tour.
Jul 2, 2010, 11:26
Style
WorkHog Wide Square Toe Boots
· Two colorways: 10005887 Rugged Bark, 10005888 Dark Earth/Brick
· Premium full-grain leather upper
· Goodyear welt
· Mesh lined
· Six-row shaft stitch
· Stability chassis promotes proper gait cycle
· EVA midsole
· Self-cleaning, non-tracking outsole tread design
· 90 degree heel
· Duratread outsole
· U-Turn Entry System (flexible panel in the back of the shaft allows foot to get by, so all shapes and sizes can now wear pull-ons! *Ariat is the first company to do this, and it’s a really neat design story…we’re hoping that it will allow more people to wear pull-ons)
· MSRP $159.95
Jul 2, 2010, 11:01
Style
Back-to-School Fashion is a Hit with Ariat Showbaby Fiesta
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| Distressed Brown Anteater Print/Blush |
Little cowboys and cowgirls will capture the playful spirit of Western fashion this Back-to-School season with Ariat International’s newest offering for Fall 2010, the Showbaby Fiesta Kids, which is part of Ariat’s ever-popular Fatbaby collection. These colorful, patterned boots are sure to be a hit!
Parents will love the economical value when buying a pair of Ariat Western Kids’ boots. With the Ariat® removable Booster Bed™ your child can keep his or her favorite boots even longer! And as your child’s feet continue to grow, simply remove the Ariat® Booster Bed™ from beneath the footbed to give growing feet some extra wiggle room. This feature allows the boots to extend an extra half size.
Jun 21, 2010, 12:26
Style
Meet the new "Deputy" in town
Full-grain leather foot and shaft·
Leather lined·
New side zip pattern for easy
entry·
Duratread outsole·
6” height with R toe
· MSRP $129.95·
10005971 – Black,
10005975 – Sorrel
May 29, 2010, 16:57
Style
Straight from the Chutes: Ariat Announces Adriano Moraes Bull Rider Boot
Performance Equestrian Footwear Company and Three-time PBR World Champion Team up to Create “Official Boot of the PBR”
When your job description requires that you get catapulted through the air from the back of an 1800-pound animal and then scramble to your feet and run for your life, then having the best equipment is a necessity.
That’s why Ariat International, the leading manufacturer of performance equestrian footwear, apparel and belts, is excited to announce the launch of the new “Adriano Moraes Bull Rider” boot, the Official Boot of the Professional Bull Riders, Inc.
May 29, 2010, 16:15
Style
Ariat Quantum Brander Crepe
Ariat Quantum Brander Crepe
· Full-grain leather shaft
· Premium shoulder leather foot
· Leather lined
· DuraCrepe sole is Ariat comfort crepe with extra durability and slip-resistance through Duratread heel and forefoot anti-wear zones
· Sole is 30% thinner than Ariat traditional crepe sole for a lighter weight and greater flexibility
· Goodyear leather welt
· 10-row stitch pattern
· MSRP $229.95
· Colors:
o 10005976 – Black/Berry
o 10005870 – Brown Shoulder/red
o 10005871 – Pecan
May 29, 2010, 16:12
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Ariat International Teams Up With Lorenzo Cycles; Custom bike company Web site to sell Ariat Motor and Work products
Ariat International, the leading manufacturer of performance equestrian footwear, apparel and belts, is pleased to announce a partnership with Lorenzo Cycles in which Lorenzo Lamas, former star of TV’s “Falcon Crest” and the hit series “Renegade” (broadcast in more than 100 countries and 12 languages), will hand-pick an array of Ariat® Motor and Work products to be offered to his fans and consumers via LorenzoCycles.com.
The Ariat Motor line is a waterproof motorcycle boot collection featuring a unique patent-pending design incorporating peg rests into the outsole for reduced leg fatigue
May 29, 2010, 15:07
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