Mini & Pony
Farnam’s Platform® Feed Named Title Sponsor for American Shetland Pony Club & Miniature Horse Registry
By
Aug 1, 2007, 13:48

The American Shetland Pony Club (ASPC) and the American Miniature Horse Registry (AMHR) welcome Farnam Companies’ Platform® Feed as their 2007 Title Sponsors. Farnam’s Platform® Feed division was a strong supporter of the ASPC and the AMHR in 2006, the year they launched their Platform® Miniature Horse and Pony Feed.

In 2007, the two organizations expanded their alliance making the Platform® Miniature Horse and Pony Feed the official feed of the American Shetland Pony Club and the American Miniature Horse Registry. In addition, the three national horse shows that the ASPC and AMHR host annually will now carry the Platform® title. The three shows that make up the triple crown of the small equine show circuit are the Platform® World Championship Show held this month in Ohio, the Platform® Shetland Pony Congress held in Illinois in August and the Platform® AMHR National Championships held in September in Oklahoma.

“The Platform® Miniature Horse and Pony Feed was a natural fit for our organization,” said ASPC/AMHR Marketing Director, Johnny Robb. “The feed filled a void in the market and we are honored that Farnam chose our organization to partner with us on this fine product.”

Farnam Companies, Inc. also introduced the SuperMask® Miniature Horse Fly Mask this year and has partnered with the ASPC and AMHR as a National Sponsor promoting this product as well.

“We saw an opportunity to meet a need in the small equine market.” explained Chris Jacobi, sr. vice president of Farnam Horse Products division. “Both products have been well received with miniature horse and pony owners. As a result, we will continue to explore opportunities for products that will fit the needs of these special animals.”

“The American Shetland Pony Club has been in existence for over 100 years and Farnam has been a leader in the horse care industry for more than 60 years, so we are especially pleased that these two industry icons are working together,” added Robb. For more information visit www.shetlandminature.com and www.farnamhorse.com

Platform® and SuperMask® are registered trademarks of Farnam Companies, Inc.

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