Announcing: Ariat's New Heritage Western Boot

Comfort Disguised as a Classic Cowboy Boot

And they said it couldn't be done. You will never be able to produce a traditional looking cowboy boot that provides great comfort and still maintains the classic look of a cowboy boot, the critics declared. Well, behold the new Ariat Heritage Western boot, standout of Ariat's new Heritage Western Collection, offering the most advanced comfort system ever available in a cowboy boot. Innovatively engineered by Ariat's R&D Team, this new boot ingeniously incorporates Ariat's Advanced Torque Stability (ATS) technology to ensure maximum comfort while staying perfectly true to the traditional look of a cowboy boot including a sleek vamp and a classic toe profile.

In addition to the new Heritage Western Boot, Ariat's Heritage Western Collection offers the Heritage Roper and the Heritage Lacer. Available in both men's and women's, all Heritage Western styles have premium full-grain leather uppers that break-in easily and offer an unbeatable range of motion. The Heritage Western Collection is enhanced by Ariat's ATS technology to ensure comfort, durability and performance.

Ariat's ATS technology incorporates several technological components that work cooperatively to support the foot and leg structure, thereby minimizing stress and fatigue and maximizing cushioning and comfort, the hallmark of an Ariat boot. There are four primary components of the Ariat ATS system: 1) a unique, composite, precision molded carbon-fiber forked shank to stabilize and support the foot, providing three times the support of a steel shank, yet does not conduct heat or cold, 2) and orthotic footbed combines heat sensitive sorbathane gel, thermal plastic arch and heel cups, and EVA foam to provide extraordinary cushioning with a customized feel, 3) a moisture wicking sock-liner to keep the foot dry and cool, even during hot weather, and 4) the Duratread outsole, a highly flexible, long-lasting outsole which absorbs energy at impact to reduce fatigue and to provide superior oil and slip resistant traction.

Ariat Heritage Ropers, Lacers and Western Boots are available in a variety of colors, including Antique Brown, Black, Aged Bark, Peanut, Antique Tan and Distressed Brown with sizes and widths for men and women. The Heritage Ropers and Heritage Lacers are priced under $110, and Heritage Western Boots are offered at under $140, representing uncommon value.

So whether you rope, ride bulls, run barrels, cheer for your favorite riders, or just want the ultimate in stylish, comfortable western footwear, Ariat's Heritage Western Collection is designed to meet your expectations. Try on a pair and experience the comfort that has made Ariat one of the best selling boots in America.

The Ariat Heritage Western Collection is now featured at western stores and retailers. For more information about the new Ariat Heritage Western Collection, other Ariat products or to find the Ariat retailer nearest you, contact Ariat International at 800-899-8141 or visit www.ariat.com.